Our Story

I wanted something better for my kids.

Over the years it has become obvious that the competitive nature of sports today and challenging schedule for parents makes it difficult for athletes to eat well. My son was playing multiple sports, including year around soccer for FC Dallas, and the physical and mental requirements of sports and school were piling up. Although we cook healthy at home it was difficult for him to eat healthy and feel great while on the go. Their growing bodies and minds have different needs than adults and there were no high quality options on the market (at least nothing with ingredients I could pronounce).

 

See, my degree is in Exercise Science, I am certified as a Master Fitness Specialist and in the Biomechanics of Resistance Training from the Cooper Aerobics Center, and I've coached a variety of youth sports from kindergarten to high school, and I didn’t feel comfortable giving my kids the products I was finding. It was certainly frustrating.

 

That’s when I decided to create what I wished was on the market for my kids already. X1 products are verified Non-GMO, have No Artificial Sweeteners, are Gluten Free, and include the highest quality ingredients in specific ratios to help athletes fuel their bodies correctly, perform at the highest level, recover afterwards, and feel great.

 

As an added benefit, our products are classified as food, not supplements due to our manufacturing quality and transparent labeling --- Nutritional Facts, not Supplement Facts. We also have plans to offer healthy snacks such as trail mix, jerky, etc in the near future.

 

I created them for my kids so you can trust they’re safe for yours.